The person responsible for data processing is:
Mareike Schröder
Hammstr. 1
67227 Frankenthal (Palatinate)
Germany
Email: m.schroeder@marvida.de
Phone: +49 6233 35398 0
We appreciate your interest in our online shop. Protecting your privacy is very important to us. Below, we provide detailed information about how we handle your data.
1. Access data and hosting
You can visit our website without providing any personal information. Each time you access a website, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data), and documents the access. This access data is evaluated solely for the purpose of ensuring trouble-free operation of the website and improving our offering. This serves to safeguard our legitimate interests in a correct presentation of our offering in accordance with Art. 6 (1) (f) GDPR, which prevail within the framework of a balancing of interests. All access data is deleted no later than seven days after the end of your visit to the website.
2. Data processing for contract processing, contact and when opening a customer account
We collect personal data when you voluntarily provide it to us as part of your order or when contacting us (e.g., via contact form or email). Mandatory fields are marked as such, as in these cases we absolutely need the data to process the contract or your contact, and without it you cannot send the order or contact. The data collected can be seen in the respective input forms. We use the data you provide to process the contract and your inquiries in accordance with Art. 6 (1) (b) GDPR.
If you have given your consent in accordance with Art. 6 (1) (a) GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account. Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this data protection declaration. After the contract has been fully processed or your customer account has been deleted, your data will be restricted for further processing and deleted after the retention periods under tax and commercial law have expired in accordance with Art. 6 (1) (c) GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration. Your customer account can be deleted at any time and can be done either by sending a message to the contact option described in this data protection declaration or via a function provided for this purpose in the customer account.
Inventory management system
We use merchandise management systems from external service providers to process orders and contracts. Our service providers work for us as part of a contract processing agreement. If you have any questions about our service providers and the basis of our collaboration with them, please contact us using the contact options described in this privacy policy.
3. Data processing for the purpose of shipping
In order to fulfil the contract in accordance with Art. 6 (1) (b) GDPR, we will pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.
Data transfer to shipping service providers for the purpose of shipping notification
If you have given us your express consent to do so during or after your order, we will pass on your email address to the selected shipping service provider in accordance with Art. 6 (1) (a) GDPR so that they can contact you before delivery for the purpose of notifying you of or coordinating the delivery.
You can revoke your consent at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you provided for this purpose unless you have expressly consented to further use of your data or we reserve the right to use your data in any other way that is permitted by law and about which we will inform you in this policy.
DHL Parcel GmbH
Sträßchensweg 10
53113 Bonn
Germany
4. Data processing for payment processing
When processing payments in our online shop, we work with these partners: technical service providers, credit institutions, payment service providers.
4.1 Data processing for transaction processing
Depending on the selected payment method, we will pass on the data necessary for processing the payment transaction to our technical service providers, who work for us as part of a contract processing agreement, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary to process the payment. This serves the purpose of fulfilling the contract in accordance with Art. 6 (1) (b) GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g., on their own website or via a technical integration in the ordering process. The privacy policy of the respective payment service provider applies in this respect.
If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact options described in this privacy policy.
4.2 Data processing for the purpose of fraud prevention and optimizing our payment processes
If necessary, we will provide our service providers with additional data, which they will use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and optimizing our payment processes (e.g., invoicing, processing disputed payments, accounting support). Pursuant to Art. 6 (1) (f) GDPR, this serves to safeguard our legitimate interests in protecting ourselves against fraud and in efficient payment management, which prevail within the framework of a balancing of interests.
5. Advertising by email
5.1 E-mail newsletter without registration and your right of objection
If we receive your email address in connection with the sale of a product or service and you have not objected, we reserve the right, pursuant to Section 7 (3) of the German Unfair Competition Act (UWG), to regularly send you offers for products from our range similar to those you have already purchased. This serves to safeguard our legitimate interests in advertising to our customers, which prevail in the context of a balancing of interests.
You can object to this use of your e-mail address at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.
5.2 Newsletter distribution
The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our collaboration with them, please contact us using the contact options described in this privacy policy.
6. Cookies and other technologies
General information
To make visiting our website more attractive and enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser the next time you visit (persistent cookies).
We use technologies that are absolutely necessary for the use of certain functions of our website (e.g., the shopping cart function). These technologies collect and process IP addresses, the time of visits, device and browser information, as well as information about your use of our website (e.g., information about the contents of your shopping cart). Within the framework of a balancing of interests, this serves the overriding legitimate interest in an optimized presentation of our offering in accordance with Art. 6 (1) (f) GDPR.
We also use technologies to fulfill the legal obligations to which we are subject (e.g., to be able to prove consent to the processing of your personal data), as well as for web analytics and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.
You can find the cookie settings for your browser under the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™
If you have consented to the use of the technologies in accordance with Art. 6 (1) (a) GDPR, you can revoke your consent at any time by sending a message to the contact option described in the data protection declaration.
7. Use of cookies and other technologies for web analysis and advertising purposes
If you have given your consent in accordance with Art. 6 (1) (a) GDPR, we use the following cookies and other third-party technologies on our website. Once the purpose no longer applies and we no longer use the respective technology, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information on your options for revoking your consent can be found in the "Cookies and other technologies" section. Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.
7.1 Use of Google services
We use the technologies of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) shown below. The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened before being stored on Google’s servers by activating IP anonymization. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is based on an agreement concluded for the respective technology between joint controllers in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google’s privacy policy.
Google Analytics
For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, as well as information about your use of our website). This data is used to create user profiles using pseudonyms. Cookies may be used for this purpose. Your IP address will not be merged with other Google data. Data processing is based on a contract processing agreement with Google.
For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior if you have accessed our website via a Google Ads advertisement. Cookies may be used for this purpose and data (IP address, time of visit, device and browser information, as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected. From this data, user profiles are created using pseudonyms.
7.2 Use of Facebook services
Use of Facebook Pixel
We use the Facebook Pixel as part of the technologies presented below from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"). With the Facebook Pixel, data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) is automatically collected and stored, from which user profiles are created using pseudonyms. For this purpose, when you visit our website, the Facebook Pixel automatically sets a cookie which, using a pseudonymous CookieID, automatically enables your browser to be recognized when you visit other websites. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website activity, in particular personalized and group-based advertising.
The information automatically collected by Facebook technologies about your use of our website is generally transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, and stored there. There is no adequacy decision from the European Commission for the USA. To the extent that data transfer to the USA falls under our responsibility, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in Facebook's privacy policy.
8. Integration of the Trusted Shop Trustbadge
The Trusted Shops Trustbadge is integrated into this website to display our Trusted Shops seal of approval and any reviews collected, as well as to offer Trusted Shops products to buyers after an order.
This serves to safeguard our legitimate interests, which prevail within the context of a balancing of interests, in optimal marketing by enabling secure shopping in accordance with Art. 6 (1) (f) GDPR. The Trustbadge and the services advertised with it are offered by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. The Trustbadge is provided as part of order processing by a CDN (Content Delivery Network) provider. Trusted Shops GmbH also uses service providers from the USA. An appropriate level of data protection is ensured. Further information on data protection at Trusted Shops GmbH can be found here.
When you access the Trustbadge, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of access, the amount of data transferred, and the requesting provider (access data), and documents the access. Individual access data is stored in a security database for the analysis of security issues. The log files are automatically deleted no later than 90 days after creation.
Further personal data will be transferred to Trusted Shops GmbH if, after completing an order, you decide to use Trusted Shops products or have already registered for use. The contractual agreement between you and Trusted Shops applies. For this purpose, personal data is automatically collected from the order data. Whether you, as a buyer, are already registered to use a product is automatically checked using a neutral parameter: the email address hashed using a cryptographic one-way function. Before transmission, the email address is converted into this hash value, which Trusted Shops cannot decrypt. After checking for a match, the parameter is automatically deleted.
This is necessary to fulfill our and Trusted Shops' overriding legitimate interests in providing buyer protection linked to the specific order and transactional evaluation services in accordance with Art. 6 (1) (f) GDPR. Further details, including on the objection, can be found in the Trusted Shops privacy policy linked above and in the Trustbadge.
9. Social Media
Our online presence on Facebook, Twitter, Instagram
If you have given your consent to this in accordance with Art. 6 (1) (a) GDPR to the respective social media operator, when you visit our online presence on the social media mentioned above, your data will be automatically collected and stored for market research and advertising purposes, from which user profiles will be created using pseudonyms. These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. Detailed information on the processing and use of data by the respective social media operator, as well as a contact option and your related rights and setting options to protect your privacy, can be found in the data protection information of the providers linked below. If you still need help in this regard, you can contact us.
Facebook is a service of Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”). The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is generally transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when you visit a Facebook fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.
Twitter is a service provided by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland ("Twitter"). The information automatically collected by Twitter about your use of our online presence on Twitter is generally transferred to a server of Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.
Instagram is a service provided by Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”). The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is generally transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision from the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when you visit an Instagram fan page is based on an agreement between joint controllers in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here.
10. Contact options and your rights
As a data subject, you have the following rights:
- pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
- pursuant to Art. 16 GDPR, you have the right to immediately request the rectification of inaccurate or incomplete personal data stored by us;
- According to Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing
- to exercise the right to freedom of expression and information;
- to fulfill a legal obligation;
- for reasons of public interest or
- is necessary to assert, exercise or defend legal claims;
- According to Art. 18 GDPR, you have the right to request the restriction of the processing of your personal data, insofar as
- you dispute the accuracy of the data;
- the processing is unlawful but you oppose its erasure;
- we no longer need the data, but you need it to assert, exercise or defend legal claims or
- You have objected to the processing pursuant to Art. 21 GDPR;
- pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;
- Pursuant to Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or of our company headquarters.
If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data, as well as revocation of consent given or objection to a specific use of data, please contact us directly using the contact details in our legal notice.
Right of objection
If we process personal data as described above to protect our legitimate interests, which override ours in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. If the processing is carried out for other purposes, you only have the right to object if there are reasons arising from your particular situation.
After exercising your right of objection, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
This does not apply if the processing is carried out for direct marketing purposes. In this case, we will no longer process your personal data for this purpose.
